Companies in China need to be prepared for Omicron-fueled outbreaks of COVID-19 and corresponding response measures including lockdowns.

PRI's Jim Cooper wraps up his fourth year serving on AmCham China’s Board of Governors and shares lessons learned for US companies.

Benefits include a quick start up at lower costs, an increase in speed in the engineering and design process, and a base for local sales.

For companies interested in the 95% of consumers outside the USA, China is a strategic pillar that should be part of any growth plan.